Tweeting Bra:A bra that sends tweets every time it is unclasped

Just when you thought you have seen everything, here comes the 'Tweeting Bra'. That's right! The bra actually tweets every time it is unclasped.

Before you question the need for such a thing, know that it's not for sale and neither is it a publicity gimmick (at least we hope).

Brainchild of Greek marketing group OgilvyOne Athens, the 'Tweeting Bra' is part of a campaign from Nestle Fitness for October's Breast Cancer Awareness Month.

Maria Bacodimou, a popular Greek TV presenter, will wear it for 2 weeks. Every time she unhooks it, the bra will automatically tweet to her followers, reminding them to perform breast self-exams.

How does this work? A special mechanism is hidden under the hook of the bra. Every time it is unhooked, it sends a signal to a cell phone. Then the cell phone notifies a server, and the server generates the tweet.

And the Tweeting Bra, naturally, has its own Twitter account too.

However, there's a catch. The bra only tweets in Greek as the campaign has only been launched in Greece as of now.

Here's a video about how the tweeting bra works